AI Writing Tool
I collaborated with a startup building an AI-powered writing assistant designed to help founders, marketers, and creators produce high-quality content faster. The goal was to create a clean, intuitive interface that made advanced AI technology feel approachable and easy to use.
Client
Year
2025
Industry
AI
Role
Product designer
Challenge
Early prototype felt too technical, intimidating for non-technical users.
Complex workflows made it hard for new users to generate their first draft quickly.
Visual identity lacked polish and didn’t communicate trust.
Limited collaboration features reduced usability for teams.
Research
Solution
Simplified Onboarding: Designed a guided setup that helps users create their first document in under 2 minutes.
Clean UI: Developed a distraction-free writing interface with focus modes and easy editing tools.
AI Prompts Library: Added pre-built prompt templates for blogs, social media, and emails to reduce learning curve.
Collaboration: Enabled team workspaces and shared document editing.
Impact
+40% increase in trial-to-paid conversion.
Users created their first draft 2.5× faster than before.
Positive feedback from beta testers: “Feels like Google Docs, but smarter.”
Strengthened brand identity as an AI tool built for real-world creators.
Deliverables
Wireframes & user flow diagrams
High-fidelity Figma prototypes (desktop + mobile)
Interactive prototype for usability testing
Design system with reusable components
