Startup Launch Website
I partnered with an early-stage SaaS startup to design and develop their launch website. The goal was to create a high-impact digital presence that clearly communicated their value proposition, built trust with investors, and converted early adopters.
Client
Year
2025
Industry
Technology
Role
Web designer
Challenge
The startup needed to stand out in a crowded SaaS market with limited resources.
Early drafts of the site were text-heavy and failed to highlight product benefits.
No clear conversion funnel for sign-ups or investor interest.
The visual identity didn’t match the bold, innovative nature of the product.
Research
Solution
Clear Messaging: Refined copywriting to focus on pain points and benefits rather than features.
Conversion-Driven Layout: Designed a simple but powerful landing structure: Hero → Features → Testimonials → Pricing → CTA.
Impact
Successful product launch with +60% increase in sign-ups compared to initial MVP site.
Investors praised the clarity and professionalism of the brand presentation.
Positioned the startup as a credible, innovative SaaS company ready for scaling.
Deliverables
Brand-aligned landing page design in Figma
Fully responsive website built in Framer
Scalable design system for future updates
Optimized SEO and analytics integration
