PEER

Peer is a next-generation social platform that rewards meaningful interactions through a gamified token system. It enables users to create, engage, chat, and earn Peer Tokens that can be tracked in-app and converted into cryptocurrency, fostering high-quality community participation.

Client

Year

2025

Industry

Social Media / Web3

Role

Lead UI/UX & Sr. Product Designer

Challenge

Traditional social platforms lack meaningful reward systems for quality content
Low engagement trust due to unclear value exchange for users
Need for seamless crypto integration without overwhelming non-technical users
Scaling UI for multiple feeds, chat, and wallet features while maintaining clarity

Research

Conducted user surveys and interviews to understand motivation and engagement drivers
Analyzed behavior patterns in reward-based and social platforms
Collaborated closely with stakeholders to align product vision and growth strategy
Iterative usability testing to validate flows across feeds, wallet, and chat

Solution

Product Leadership: Led end-to-end design strategy for a multi-feed social platform, aligning user needs with business goals.
Wallet & Crypto Integration: Designed an intuitive in-app wallet to track earnings, send Peer Tokens, and convert rewards into cryptocurrency.
Community Chat: Created a frictionless, open chat system enabling authentic and confident user interaction.
Gamified Engagement: Designed Gems-to-Peer Points reward mechanics to incentivize quality content and interactions.
Scalable Design System: Built reusable components and design patterns to support rapid iteration and development efficiency.